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Strategic marketing management /

Strategic marketing management / - London : Bankers book ltd., 1996. - ix, 510 p.

ISBN: 0852974132 GBP 30.00 (Rs. 2100.00)

Subjects--Topical Terms:
Marketing management.
Decision making.
Marketing.
Business planning.

Dewey Class. No.: 658.802 / S8

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