International marketing
Cateora, Philip R.
International marketing Cateora, Philip R. - 12th ed. - New Delhi Tata McGraw-Hill Publishing Company Limited 2005 - xxxiii, 697 p. With CD at Acc.No.CD000933
The text portion of the book provides a through coverage of the subject, with subject emphasis on the planning and strategic problems cofronting companies that market across cultural boundaries.
070598797 9780070598799
Export Marketing
International business enterprises
International marketing
658.84
International marketing Cateora, Philip R. - 12th ed. - New Delhi Tata McGraw-Hill Publishing Company Limited 2005 - xxxiii, 697 p. With CD at Acc.No.CD000933
The text portion of the book provides a through coverage of the subject, with subject emphasis on the planning and strategic problems cofronting companies that market across cultural boundaries.
070598797 9780070598799
Export Marketing
International business enterprises
International marketing
658.84