International marketing (Record no. 296312)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00902nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140323b2005 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 070598797 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070598799 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R. |
| 9 (RLIN) | 241042 |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing |
| Statement of responsibility, etc. | Cateora, Philip R. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGraw-Hill Publishing Company Limited |
| Date of publication, distribution, etc. | 2005 |
| -- | 176847 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 697 p. |
| Accompanying material | With CD at Acc.No.CD000933 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The text portion of the book provides a through coverage of the subject, with subject emphasis on the planning and strategic problems cofronting companies that market across cultural boundaries. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | International business enterprises |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | International marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham, John L. |
| 9 (RLIN) | 1115754 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ahmedabad | Ahmedabad | 04/05/2009 | 2 | 658.84 C2I6 | 161969 | 18/05/2015 | 03/03/2015 | 04/09/2009 | Book |