Branded mind: What neuroscience really tells us about the puzzle of the brand (Record no. 450534)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00533 a2200145 4500 |
| 000 - LEADER | |
| fixed length control field | B B |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | # |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978074946125 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Item number | |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Plessis, Erik Du |
| Dates associated with a name | |
| 9 (RLIN) | 1279949 |
| 245 ## - TITLE STATEMENT | |
| Title | Branded mind: What neuroscience really tells us about the puzzle of the brand |
| Remainder of title | |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Kogan Page |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 251p. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing - Psychological aspects. 2. Advertising - Psychological aspects. 3. Consumer behavior. |
| 9 (RLIN) | 1279950 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Kashipur | Kashipur | 10/04/2020 | IIMKA-496 | 10/04/2020 | 10/04/2020 | Book |