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International marketing Cateora, Philip R.

By:

Cateora, Philip R

Contributor(s):

Graham, John L

Material type: Text

TextPublication details: New Delhi Tata McGraw-Hill Publishing Company Limited 2005 Edition: 12th edDescription: xxxiii, 697 p. With CD at Acc.No.CD000933ISBN:

070598797
9780070598799

Subject(s):

DDC classification:

658.84

Summary: The text portion of the book provides a through coverage of the subject, with subject emphasis on the planning and strategic problems cofronting companies that market across cultural boundaries.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	658.84 C2I6 (Browse shelf(Opens below))	Available		161969

Total holds: 0

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Previous	658.84 B2P7 Promiscuous customers: invisible brands : delivering value in digital markets	658.84 B3W4 The wireless web: how to develop and execute a winning wireless strategy	658.84 B7E6 The engaged customer : the new rules of internet direct marketing	658.84 C2I6 International marketing	658.84 C4E5 E-marketing strategy	658.84 C4G5 Global marketing strategy	658.84 C4S8/2010 Supply chain management: strategy, planning and operations	Next

The text portion of the book provides a through coverage of the subject, with subject emphasis on the planning and strategic problems cofronting companies that market across cultural boundaries.

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