Big data for big decisions : building a data-driven organization

By:

Pera, Krishna

Publication details: CRC Press 2023 Baco RatonDescription: 249 pISBN:

9781032672205

Subject(s):

DDC classification:

658.4038 PER

Summary: This book is a practical guide for using data analytics to make better decisions in business. It shows how to identify and prioritize the big decisions that drive most of the outcomes, how to access and govern the relevant data, how to improve the quality of decision-making, and how to move from intuition-based to data-driven choices. It also provides a methodology and a roadmap for creating a data-driven transformation in any organization.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Jammu General Stacks	Non-fiction	658.4038 PER (Browse shelf(Opens below))	Available		IIMJ-7814

Total holds: 0

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1. Quo Vadis: Before the Transformational Journey 2. Decision-Driven Before Data-Driven 3. Knowns, Unknowns and the Elusive Value from Analytics 4. Towards a Data-Driven Organization: A Roadmap for Analytics 5. Identifying the 'Big' Decisions... 6. Decisions to Data: Building a 'Big' Decision Roadmap and Business Case 7. Unchartered: A Brief History of Data 8. Building a Data-Driven 'IT' Strategy 9. Building a Data Strategy 10. Building a Data-Driven Marketing Strategy 11. Integrated Data Governance

This book is a practical guide for using data analytics to make better decisions in business. It shows how to identify and prioritize the big decisions that drive most of the outcomes, how to access and govern the relevant data, how to improve the quality of decision-making, and how to move from intuition-based to data-driven choices. It also provides a methodology and a roadmap for creating a data-driven transformation in any organization.

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