Sengupta, Subroto. <br/><br/>
Brand positioning:  strategies for compertitive advantage / 
Subroto Sengupta. 
 - New Delhi :  Tata McGraw-Hill,  1990. 
 - x, 299 p. 
<br/><br/><label>ISBN: </label>0074624016  Rs. 175.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brands.<br/>Trademark.<br/>Marketing.<br/>Product management.
<br/><br/><label>Dewey Class. No.: </label>658.827  / B7S3