Stone, Bob. <br/><br/>
Successful direct marketing methods / 
Bob Stone and Ron Jacobs. 
 - 6th ed. 
 - Illinois :  NTC Business Books,  1997. 
 - xiv, 545 p. 
<br/><br/><label>ISBN: </label>0844230033  $ 49.95 (Rs.2047.95) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.
<br/><br/><label>Dewey Class. No.: </label>658.84  / S8S8