Kotler, Philip. <br/><br/>
Marketing management:  analysis, plannng, implementation and control / 
Philip Kotler. 
 - 9th ed. 
 - Nw Delhi :  Prentice-Hall of India,  1997. 
 - xxxvii, 789 p. 
<br/><br/><label>ISBN: </label>8120311787  Rs. 295.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / M2K6