TY  - BOOK
AU  - Kotler, Philip.
TI  - Marketing management: analysis, plannng, implementation and control 
SN  - 8120311787
U1  - 658.8 
PY  - 1997///
CY  - Nw Delhi
PB  - Prentice-Hall of India
KW  - Marketing management
KW  - Marketing
ER  -