Goncalves, Karen P. <br/><br/>
Services marketing:  a strategic approach / 
Karen P. Goncalves. 
 - New Jersey :  Prentice-Hall,  1998. 
 - xiv, 222 p. 
<br/><br/><label>ISBN: </label>0131065270  $ 33.33 (Rs. 1459.85) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services industries-United States-Marketing.<br/>United States.
<br/><br/><label>Dewey Class. No.: </label>658.802  / S3G6