TY  - BOOK
AU  - Johnson, Gerry.
AU  - Scholes,Kevan
TI  - Exploring corporate strategy: text and cases 
SN  - 8120312422
U1  - 658.4012 
PY  - 1998///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Business planning
KW  - Strategic planning
KW  - Industrial management
ER  -