Davies, Adrian. <br/><br/>
Strategic role of marketing:  understanding why marketing should be central to your business strategy / 
Adrian Davies. 
 - London :  McGrawHill,  1995. 
 - ix, 205 p. 
<br/><br/><label>ISBN: </label>0077078543  $ 24.95 (Rs. 1,097.00) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.802  / S7D2