TY  - BOOK
AU  - Mueller,Barbara
TI  - International advertising: communication across cultures 
SN  - 0534192785
U1  - 659.1 
PY  - 1995///
CY  - Belmont
PB  - Wadsworth Publishing Company
KW  - Advertising
KW  - Export marketing
KW  - Advertising media planning
ER  -