Bogart, Leo <br/><br/>
Strategy in advertising / 
Leo Bogart 
 - Illinois :  NTC Books,  1998 
 - xiii,363 p. 
<br/><br/><label>ISBN: </label>0844230146  $ 37.95 (Rs. 1530.00) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / S8B6