Shaw, Robert <br/><br/>
Improving marketing effectiveness / 
Robert Shaw 
 - London :  Profile books,  1998 
 - vii, 243 p. 
<br/><br/><label>ISBN: </label>1861970544  Rs. 995.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Organizational effectiveness Measurement<br/>Performance Measurement<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / I5S4