TY  - BOOK
AU  - Shaw,Robert
TI  - Improving marketing effectiveness
SN  - 1861970544
U1  - 658.8 
PY  - 1998///
CY  - London
PB  - Profile books
KW  - Marketing Management
KW  - Organizational effectiveness Measurement
KW  - Performance Measurement
KW  - Marketing
ER  -