Guiltinan, Joseph P. Cases in marketing management / Joseph P. Guiltinan - New York : McGraw Hill, 1992 - xii, 435 p. ISBN: 0071129294 $ 15.50 (Rs. 625.00) Subjects--Topical Terms: Marketing management-casesMarketing researchProduct managementMarketing Dewey Class. No.: 658.8 / M2G8