TY  - BOOK
AU  - Smith, P. R.
AU  - Berry,Chris
AU  - Pulford,Alan
TI  - Strategic marketing communications: new ways to build and integrate communications 
SN  - 0749429186
U1  - 658.802 
PY  - 1999///
CY  - London
PB  - Kogan Page
KW  - Marketing communications
KW  - Communications
KW  - Communication in marketing
KW  - Strategic planning
ER  -