TY  - BOOK
AU  - Gamble Paul R.
AU  - Stone,Merlin
AU  - Woodcock,Neil
TI  - Up close and personal: customer relationship marketing @ work 
SN  - 0749430877
U1  - 658.812 
PY  - 0000///Unknown
CY  - London
PB  - Kogan Page
KW  - Customer relationship
KW  - Marketing
KW  - Relationship marketing
KW  - Customer relations
KW  - Customer relations Management
ER  -