Kasper, Hans <br/><br/>
Service marketing management:  international perspective / 
Hans Kasper, Piet Van Helsdingen, and Wouter De Vries 
 - Chichester :  John Wiley and sons,  1999 
 - xviii,750 p. 
<br/><br/><label>ISBN: </label>0471984906 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing<br/>Marketing<br/>Service industries
<br/><br/><label>Dewey Class. No.: </label>658.8  / S3K2