Mowen, John C. <br/><br/>
Consumer behaviour / 
John C. Mowen and Michael Minor. 
 - New Jersey :  Prentice Hall,  1997. 
 - xxi, 696 p. 
<br/><br/><label>ISBN: </label>0137371152  GBP 26.95 (Rs. 1943.09) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour.<br/>Motivation research (Marketing)<br/>Marketing<br/>Consumers
<br/><br/><label>Dewey Class. No.: </label>658.8342  / C6M6