FitGerald, Maureen. <br/><br/>
Marketing communications classics / 
Maureen FitGerald and David Arnott. 
 - Austrelia :  International Thomson Business Press,  2000. 
 - xx, 524 p. 
<br/><br/><label>ISBN: </label>1861525079  GBP 21.99 (Rs. 1587.47) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing communication.<br/>Advertising communications.<br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / M2F4