Guiltan, Joseph P. <br/><br/>
Marketing management:  strategies and programmes / 
Joseph P. Guiltan, Gordon W. Paul, and Thomas J. Madden. 
 - New York :  McGraw-Hill,  1996. 
 - xvii, 463 p. 
<br/><br/><label>ISBN: </label>007049097X  GBP 25.99 (Rs. 1873.87) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Consumer behavior<br/>Internet marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / M2G8