TY  - BOOK
AU  - Guiltan,Joseph P.
AU  - Paul,Gordon W.
AU  - Madden,Thomas J.
TI  - Marketing management: strategies and programmes 
SN  - 007049097X
U1  - 658.8 
PY  - 1996///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing management
KW  - Consumer behavior
KW  - Internet marketing
KW  - Marketing
ER  -