TY  - BOOK
AU  - Khurana,Rakesh
AU  - Ravichandran,A.N.
TI  - Strategic marketing management: concepts and cases an indian context 
SN  - 8172400829
U1  - 658.8 
CY  - Delhi
PB  - Global business
KW  - Strategic marketing
KW  - Marketing--Management
ER  -