TY  - BOOK
AU  - Jha,S.M.
TI  - Services marketing
U1  - 658.8 
PY  - 2000///
CY  - Mumbai
PB  - Himalaya
KW  - Services marketing
KW  - Marketing-services
KW  - Service industries--Marketing
KW  - Professions--Marketing
KW  - Customer services--Marketing
KW  - Marketing--Management
KW  - Marketing
KW  - Customer services
ER  -