Yeshin, Tony. <br/><br/>
Integrated marketing communications 1999-2000 / 
Tony Yeshin 
 - New delhi :  Viva Books,  Unknown 
 - xix, 272 p. 
<br/><br/><label>ISBN: </label>8176491357  Rs. 395.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Integrated marketing<br/>Strategic marketing<br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / T6Y3 (R)