Gilmore, James H. <br/><br/>
Markets of one:  creating customer-unique value through mass customization / 
James H. Gilmore and Joseph B. Pine. 
 - Boston :  Harvard business review,  2000 
 - xxv, 210 p. 
<br/><br/><label>ISBN: </label>1578512387  $ 29.95 (Rs. 1407.65) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Flexible manufacturing systems<br/>Product management<br/>Relationship marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / M2G4