Adcock, Dennis <br/><br/>
Marketing strategies for competitive advantage / 
Dennis Adcock 
 - Chichester:  John Wiley,  2000. 
 - viii,406 p. 
<br/><br/><label>ISBN: </label>0471981699  Rs.1957.41 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing strategy<br/>competitive advantage<br/>Marketing	
<br/><br/><label>Dewey Class. No.: </label>658.8  / M2A2