Parmerlee, David <br/><br/>
Developing successful marketing strategies:  ama marketing toolbox / 
David Parmerlee 
 - Illinois:  NTC,  2000. 
 - xvi,198 p. 
<br/><br/><label>ISBN: </label>0658001329  Rs.325.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing strategy<br/>American marketing association<br/>Marketing--Management--Data processing	
<br/><br/><label>Dewey Class. No.: </label>658.802  / D3P2