TY  - BOOK
AU  - Parmerlee, David
TI  - Developing successful marketing strategies: ama marketing toolbox 
SN  - 0658001329
U1  - 658.802 
PY  - 2000///
CY  - Illinois
PB  - NTC
KW  - Marketing strategy
KW  - American marketing association
KW  - Marketing--Management--Data processing	
ER  -