TY  - BOOK
AU  - Sutherland,Max
AU  - Sylvester,Alice K.
TI  - Advertising and the mind of the consumer
SN  - 0749429771
U1  - 659.1 
PY  - 2000///
CY  - London
PB  - Kogan Page
KW  - Advertising--Psychological aspects	
KW  - Consumer behavior	
KW  - Consumers--Attitudes	
KW  - Consumers--Psychology	
KW  - Advertising	
ER  -