TY  - BOOK
AU  - Brannan,Tom
TI  - Art of marketing: integrated marketing communications 
SN  - 8124202192
U1  - 658.8 
PY  - 2001///
CY  - New Delhi
PB  - Crest Publication
KW  - Marketing communication
KW  - Sales promotion
KW  - Marketing	
KW  - Product management	
KW  - Relationship marketing	
KW  - Advertising	
KW  - Branding
KW  - Business communication	
KW  - Export marketing	
KW  - Internet marketing	
ER  -