TY  - BOOK
AU  - Rampal,M.K.
AU  - Gupta,S.L.
TI  - Service marketing: concepts, applications and cases 
SN  - 8185989567
U1  - 658.812 
PY  - 2000///
CY  - New Delhi
PB  - Galgotia Publishing Company
KW  - Marketing-Services
KW  - Professions--Marketing
KW  - Service industries--Marketing
ER  -