TY  - BOOK
AU  - Smith,Paul
AU  - Berry,Chris
AU  - Pulford,Alan
TI  - Strategic marketing communications: new ways to build and integrated communications 
SN  - 0749420138
U1  - 658.8 
PY  - 1997///
CY  - London
PB  - Kogan Page
KW  - Strategic marketing
KW  - Marketing communication
KW  - Communication in marketing
KW  - Strategic planning
KW  - Marketing--Management
ER  -