Sheth, Jagdish N. <br/><br/>
Customer relationship management:  emerging concepts, tools and applications / 
Jagdish N. Sheth, Atul Parvatiyar, and G. Shainesh 
 - New Delhi :  Tata McGraw Hill,  2001 
 - xv,544 p. 
<br/><br/><label>ISBN: </label>0070435049 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer satisfaction<br/>Customer relationship management<br/>Customer relations<br/>Customer services<br/>Customer relations--Management
<br/><br/><label>Dewey Class. No.: </label>658.812  / C8S4