Assael, Henry <br/><br/>
Consumer behavior and marketing action / 
Henry Assael 
 - Austrelia :  Thomson learning,  1998 
 - xviii,718 p. 
<br/><br/><label>ISBN: </label>9812401229 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumer decision making<br/>Motivation research (Marketing)<br/>Consumers
<br/><br/><label>Dewey Class. No.: </label>658.8342  / C6A7