TY  - BOOK
AU  - Assael, Henry
TI  - Consumer behavior and marketing action
SN  - 9812401229
U1  - 658.8342 
PY  - 1998///
CY  - Austrelia
PB  - Thomson learning
KW  - Consumer behavior
KW  - Consumer decision making
KW  - Motivation research (Marketing)
KW  - Consumers
ER  -