Mudie, Peter <br/><br/>
Management and marketing of services / 
Peter Mudie and Angela Cottam 
 - Oxford :  Butterworth Heinemann,  1999 
 - x,306 p. 
<br/><br/><label>ISBN: </label>0750635940 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing<br/>Marketing-services<br/>Service industries--Marketing<br/>Service industries--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / M2M8