Ryan, Christopher <br/><br/>
High performance interactive marketing:  New techniques and technologies for winning and keeping cust / 
Christopher Ryan and Denny Hatch 
 - New Delhi :  Viva Books,  2002 
 - xviii,294 p. 
<br/><br/><label>ISBN: </label>8176492493 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Intrective marketing<br/>E-commerce
<br/><br/><label>Dewey Class. No.: </label>658.84  / H4R9