Drummond, Graeme <br/><br/>
Strategic marketing:  planning and control / 
Graeme Drummond and John Ensor 
 - 2ed. 
 - Oxford :  Buttorworth Heinemann,  2001 
 - xiv,304 p. 
<br/><br/><label>ISBN: </label>0750652365 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Strategic analysis<br/>Segmentation<br/>Formulation of strategy<br/>Strategic implementation
<br/><br/><label>Dewey Class. No.: </label>658.802  / S8D7