TY  - BOOK
AU  - Drummond, Graeme
AU  - Ensor,John
TI  - Strategic marketing: planning and control 
SN  - 0750652365
U1  - 658.802 
PY  - 2001///
CY  - Oxford
PB  - Buttorworth Heinemann
KW  - Marketing management
KW  - Strategic analysis
KW  - Segmentation
KW  - Formulation of strategy
KW  - Strategic implementation
ER  -