TY  - BOOK
AU  - Chapman,Merrill R.
TI  - In search of stupidity: over 20 years of high-tech marketing disasters 
SN  - 1590591046
U1  - 658.8 
PY  - 2003///
CY  - New York
PB  - Apress
KW  - Business failures
KW  - Marketing-disasters
ER  -