Bradley, Frank <br/><br/>
Strategic marketing:  in the customer driven organization / 
Frank Bradley 
 - Chichester :  John Wiley and sons,  2003 
 - xv, 287 p. 
<br/><br/><label>ISBN: </label>0470849851 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic marketing<br/>Strategic marketing planning<br/>Customer value creation
<br/><br/><label>Dewey Class. No.: </label>658.802  / S8B7