TY  - BOOK
AU  - Bradley,Frank
TI  - Strategic marketing: in the customer driven organization 
SN  - 0470849851
U1  - 658.802 
PY  - 2003///
CY  - Chichester
PB  - John Wiley and sons
KW  - Strategic marketing
KW  - Strategic marketing planning
KW  - Customer value creation
ER  -