TY  - BOOK
AU  - Cravens, David W
AU  - Piercy,Nigel F.
TI  - Strategic marketing
SN  - 0071151613
U1  - 658.802 
PY  - 2003///
CY  - Boston
PB  - McGraw Hill/IRWIN
KW  - Strategic marketing
KW  - Marketing-decision makeing
ER  -