Hartley, Robert F. <br/><br/>
Marketing mistakes and successes / 
Robert F. Hartley 
 - Unknown :  John Wiley,  2004 
 - viii,360 p. 
<br/><br/><label>ISBN: </label>0471446386 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing wars<br/>Great comebacks<br/>Marketing management mistakes<br/>Ethical mistakes
<br/><br/><label>Dewey Class. No.: </label>658.8  / M2H2