TY  - BOOK
AU  - Hartley,Robert F.
TI  - Marketing mistakes and successes
SN  - 0471446386
U1  - 658.8 
PY  - 2004///
CY  - Unknown
PB  - John Wiley
KW  - Marketing wars
KW  - Great comebacks
KW  - Marketing management mistakes
KW  - Ethical mistakes
ER  -