Vandermerwe, Sandra <br/><br/>
Eleventh commandment:  transforming to own customers / 
Sandra Vandermerwe 
 - Chichester :  John Wiley and sons,  1997 
 - xiv,244 p. 
<br/><br/><label>ISBN: </label>0471958239 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>coustomer satisfaction
<br/><br/><label>Dewey Class. No.: </label>658.812  / V2E5